A Marketing System Built for Owners Who Aren't Salespeople
Live Workshop for Owners Who Want to Be More Visible to Potential Clients Without the Sales Pitch
Join us on October 14 for a 90-minute workshop. You'll leave with a clear target, a graded client list, and one lead strategy ready to run.
A Marketing System Built for Owners Who Aren't Salespeople
Live Workshop for Owners Who Want to Be More Visible to Potential Clients Without the Sales Pitch
Join us on October 14 for a 90-minute workshop. You'll leave with a clear target, a graded client list, and one lead strategy ready to run.
EVENTS BEGINS IN
Republic Bank, 119 Fairfield Ave Bellevue, KY
October 14, 2026
3:30pm - 5:00 pm EST
EVENTS BEGINS IN
Republic Bank, 119 Fairfield Ave Bellevue, KY
October 14, 2026
3:30pm - 5:00 pm EST
Why It Still Lands on You
You're Not Bad at This. You Just Don't Have a System for Getting Seen.
You've said it yourself. "I'm not a salesperson." So visibility falls to the bottom of the list, or it falls entirely on you. A few posts here, a networking event there. If someone asked which of those actually makes you money, would you know? Most owners don't. This isn't a discipline problem. Marketing was never built as a system, just a pile of activity you hope pays off.
This workshop replaces the guessing with a system. A clear picture of who you're trying to reach, which clients are worth your energy, and one proven way to stay visible without ever pitching anyone. You'll leave with a real next step, built around marketing, not selling.
Where the Missing System Is Hiding
The reason it still feels like guesswork lives in one of three places: your target, your client mix, or your numbers.
Burnout syndrome: physical or emotional exhaustion, a reduced sense of accomplishment, loss of personal identity.
Owners describe it differently. "Boost marketing and visibility." "Business development of a pipeline of work." "Constantly looking to be more visible to potential clients." It almost always comes down to one of these three. Find which one is yours, and everything else is a patch.
The good news: it has a system behind it. Systems can be built.
This Workshop Is for You If...
Nodding at two or more? You're in the right room
You've said "I'm not a salesperson" more than once this year
You're constantly looking for ways to be more visible to potential clients
You couldn't say with confidence which of your marketing actually makes you money
Your pipeline of work comes in bursts, not a steady flow
You don't know your cost per lead, your conversion rate, or what a client is really worth to you
What We Work Through Together
What We Work Through Together
This isn't a lecture. It's a working session.
This isn't a lecture. It's a working session. You'll leave with completed exercises, a clear diagnosis, and one specific next step.
Get Crystal Clear on Your Target Market
Ten minutes, one page. Write the one sentence that tells your ideal client exactly why you. A business that serves everybody is invisible to everybody.
Sort Your Clients with the ABCD Model
Not every customer is equal. Grade your client list so your visibility efforts attract more of the right people.
Know What a Client Is Actually Worth
A quick formula turns "I think that's working" into a real number, and what's safe to spend to reach another client like them.
Turn Cold Leads Warm Again, No Pitch Required
Most deals die from silence, not rejection. A simple way to reconnect with old quotes and leads that went cold.
Pick One Lead Strategy, Not All Seven
Referrals, alliances, networking, social visibility. There are seven proven ways to fill a pipeline. We help you pick the one or two that fit your business.
Test, Measure, and Stay Visible
Leave with the exact action, the exact person, and the exact date on your desk. A real first step you can actually track.
The five symptoms of imposter syndrome most accomplished people miss in themselves
The five symptoms of imposter syndrome most accomplished people miss in themselves
What You Leave With
Not motivation. Not a sales script. A real system that makes you more visible to potential clients, without ever feeling like "a salesperson."
A clear diagnosis of what's costing you visibility right now
A one-sentence definition of who you actually serve best
Your client list graded A through D
Your lifetime value number, and a safe number to spend on getting visible to a new client
One lead strategy chosen and a first step to launch it in the next 30 days
A follow-up plan for the leads and quotes currently sitting cold
A focused, 90-minute working session. One clear next step.
What Owners Are Saying
Real Results From Real Owners
Owners who've grown their business with Jennifer's coaching, in their own words.
"The ActionCOACH principles and training has allowed me to increase my productivity in my personal life and in my business life. The tools are basic but very helpful in getting more organized and thinking more proactively about what I need to achieve in the next 30 days, 60 days, 90 days, 5 years from now."
Jayne Laake
Messer Construction
"I purchased derma lounge and I just really wanted someone to help kind of coach me through the transition to become an owner, and I didn't know a whole lot about business. I started working with Jen just so that she could kind of help guide me, create strategic business plans. And I decided to have her as my own personal business coach. It's just been a phenomenal experience, watching her coach me and watching my business grow exponentially over the last year has been so worth it."
Amber Mehle
derma lounge (Med-Spa)
"It was just a connection. We had a nice conversation. I took a Mastery class and said, 'You know, I think I need some help maneuvering and doing this. I can't do it by myself.’ We've continued to grow, be successful, and develop an amazing team that just every day inspires me and just helps keep me on the path and clear.”
Chris Davis
4 Hounds Gear and Grooming
About Your Host
Jennifer Sheffel
Certified ActionCOACH, based in Newport, Kentucky. Before coaching, she spent 20+ years running operations for a Fortune 500 manufacturer and a regional healthcare group — leading teams, owning P&Ls, and managing the kind of complexity most business owners never see.
Her approach isn't motivational. It's diagnostic. She works with established owners in professional services, manufacturing, and construction who are tired of patching the same problem — and ready to remove it.
MBA, Thomas More University · B.S. Accounting, Northern Kentucky University · Serving Newport, Northern Kentucky & Greater Cincinnati
Common Questions
I'm really not a salesperson. Is this still for me?
Yes. This workshop is built for exactly that. We never ask you to pitch or close anyone. Instead, you'll build a marketing system that gets you seen by the right people, so opportunities come to you.
I've been in business for years. Will this be too basic for me?
Not at all. Most owners who attend have been running their business for years. The gap usually isn't experience, it's a clear target, a graded client list, and real numbers. This session gives you all three in 90 minutes.
Is this a sales pitch for coaching?
No. This is a working session, not a presentation. You'll leave with completed exercises and a real next step whether or not you ever work with us again.
The workshop is the value. That's why there's a price on the seat.
I don't know my numbers at all. Is that a problem for this workshop?
Not a problem. That's actually the most common starting point. We'll walk you through simple formulas step by step, so you leave with your numbers instead of needing them going in.
A Marketing System Built for
Owners Who Aren't Salespeople
Stop Guessing. Start Getting Seen.
Leave with a clear target, a graded client list, and one lead strategy ready to run.
November 10, 2026
3:30pm - 5:00 pm EST
Republic Bank, 119 Fairfield Ave Bellevue, KY
🎟 $47 per seat — limited availability