12‑Week Sales Masterclass Program | Live Training via Zoom | Starts on Thursday, October 16, 2025 12pm EDT
Boost Your Sales by Building a Winning Pipeline in 12-Weeks
Proven strategies to turn inconsistent sales into predictable growth – without the guesswork or overwhelm.
Close More High-Value Deals
Build a Consistently Performing Sales Team
Lead with Data-Driven Confidence
Sell with Purpose. Execute with Focus.
Sounds simple, right? As a salesperson, you know there’s a lot more to consistently hitting your number. That’s why this masterclass sharpens your mindset, messaging, pipeline discipline, and closing skills so you can win more of the right deals.
A salesperson’s 1 job
Create qualified opportunities and build trust. Engage the right prospects, ask better questions, uncover real needs, and progress conversations that lead to meaningful next steps.
A salesperson’s 2 job
Keep the pipeline moving with clarity and consistency. Prioritize the highest‑value actions, follow up with purpose, and use metrics to guide you to the close.
In the 12‑week Sales Masterclass, you’ll receive training, guidance, and resources to become a more confident, consistent closer — alongside a cohort of local sales professionals committed to improving every week. Sessions are live training via zoom
What You Can Expect From 12-Week Sales Training Program!
IGNITE
Ignite your sales strategies from day one. Develop the key skills to engage with prospects effectively, build strong rapport, and tackle objections with confidence, setting the stage for greater conversions.
EMPOWER
Empower your sales performance. Enhance your ability to manage your sales process, foster personal growth, and implement proven techniques to maximize your sales potential.
ACHIEVE
Achieve sales mastery with a proven framework that drives measurable results. Learn how to refine your closing techniques, optimize your performance tracking, and improve your daily sales habits for sustainable growth and success
Joining The Sales Masterclass Gives You Access To...
12x Sales Training sessions
12 x 60 Minute weekly sessions
Learn with other local sales leaders
Expertly facilitated sessions with your local ActionCOACH team
Walk away with practical strategies and weekly action items
Workbook & Planning Tools ready to use in right‑away
Walk away with weekly sales actions
Reading materials from best-selling sales authors
Scripts, agendas, and resources
Here's What You'll Learn In Each Session Of The Challenge
Transform your business in every session, initiating your journey toward effective management and sustainable success.
WEEK #1
Define Your Mindset & Professionalism in Sales
Kick off by shaping your sales mindset, focusing on professionalism, and understanding the key traits of top‑performing salespeople. Establish the foundation for your journey ahead.
WEEK #2
Beliefs
Explore the impact of personal and professional beliefs on sales success. Identify the four types of salespeople and customers to understand how these beliefs shape your approach and interactions, and how to shift your mindset for greater results.
WEEK #3
Effective Communication & Engagement Strategies
Learn how to communicate with logic and emotion, using tools like DISC profiling to better understand your clients' needs. Master the art of engaging your prospects for more meaningful connections.
WEEK #4
Prospecting, Qualifying & Targeting
Dive into prospecting techniques, building a robust sales pipeline, and mastering the AIDA model to focus your efforts on the highest‑value leads, ensuring you’re targeting the right audience.
WEEK #5
Lead Qualification
Learn how to qualify leads effectively, create a compelling buyer experience, and build rapport that turns casual prospects into committed clients.
WEEK #6
Technique & Sales
Master relationship‑building skills and decode the body language of buyers to understand their true intentions. Use this knowledge to build stronger, more trusting connections.
WEEK #7
Sales Negotiation & Objection
Handling
Equip yourself with negotiation tactics and learn how to handle objections like a pro. Overcome common barriers to closing deals and turn resistance into opportunities.
WEEK #8
Understanding Your Competition & Your Unique Selling Proposition
Get a clear view of your competition through SWOT analysis and develop a strong Unique Selling Proposition (USP) that differentiates you in the marketplace, setting you apart from competitors.
WEEK #9
Database & Tools
Refine your sales process for maximum efficiency and use key performance indicators (KPIs) to measure and improve sales results. Leverage the right tools for tracking and adjusting strategies.
WEEK #10
Elevating Customer Service & Building Loyalty
Focus on enhancing customer service to boost satisfaction, loyalty, and long‑term relationships. Learn how exceptional service leads to repeat business and referrals.
WEEK #11
The Enrollment Process & Closing Deals
Master the enrollment process, learn how to ask the right questions, and perfect the art of closing deals. Gain insights into how to secure commitments and seal the deal with confidence.
WEEK #12
Scripts, Action, & Turning Your Vision into Reality
Conclude by learning how to use scripts effectively, take action on your goals, and turn your vision for success into a reality. This final session ensures you leave with a clear plan and the tools to succeed.
12‑Week Sales Training Program
Meet Your Coach: Jennifer Sheffel
Jennifer Sheffel is passionate about connecting people and driving positive change in the community.
With leadership roles at Cremer North America and General Cable Corporation, she built sustainable systems that boosted profitability while empowering teams to make smart financial decisions.
A graduate of Leadership Northern Kentucky, Jennifer holds an MBA from Thomas More College (summa cum laude) and a BS in Accounting from Northern Kentucky University. She serves as President of NKU’s Alumni Association, is active on several advisory boards, and contributes through programs like WE Lead and Leadership NKY.
Her commitment to service earned her the 2019 Haile/US Bank College of Business Humanitarian of the Year award.
12‑Week Sales Training Program
Meet Your Coach: Jennifer Sheffel
Jennifer Sheffel is passionate about connecting people and driving positive change in the community.
With leadership roles at Cremer North America and General Cable Corporation, she built sustainable systems that boosted profitability while empowering teams to make smart financial decisions.
A graduate of Leadership Northern Kentucky, Jennifer holds an MBA from Thomas More College (summa cum laude) and a BS in Accounting from Northern Kentucky University. She serves as President of NKU’s Alumni Association, is active on several advisory boards, and contributes through programs like WE Lead and Leadership NKY.
Her commitment to service earned her the 2019 Haile/US Bank College of Business Humanitarian of the Year award.
Case Study journey
Graduating from the Sales Masterclass will help you...
Close More High‑Value
Deals
Close More High‑Value Deals
Master powerful techniques in objection handling, negotiation, and enrollment that turn more leads into loyal clients.
Build a Consistently Performing Personal Pipeline
Use a structured 12‑week framework to sharpen your skills, boost personal accountability, and keep a healthy pipeline that converts.
Lead with Data‑Driven
Confidence
Lead with Data‑Driven Confidence
Learn how to track key sales metrics and use them to make smarter decisions that directly impact your bottom line.
Learn how to master modern selling, build a high‑quality personal pipeline, and create consistent wins in your role.
Frequently Asked Questions
When does the masterclass start and when are the sessions?
The 12‑Week Sales Masterclass begins on Oct 16, 2025. Sessions are held weekly on Thursday at the same time via Zoom.
Who is this program for?
This is for salespeople who want to sharpen their skills, build a consistent pipeline, close more high-value deals, and gain the confidence to hit their targets week after week.
What’s the time commitment and price?
The investment is $1,500 for the full 12-week program. Each week, you’ll attend a 60-minute in-person live training session + 30-minute educational video., plus complete weekly action steps and implementation tasks.
What will I learn throughout the program?
Across 12-weeks, you’ll develop:
1. A sales mindset and professionalism
2. Mastery of buyer psychology
3. Communication & engagement techniques
4. Effective prospecting, targeting, and qualification
5. Advanced sales techniques and relationship building
6. Negotiation, objection handling, and closing strategies
7. Crafting a compelling USP and understanding competition
8. Tracking tools, KPIs, and sales metrics
9. Enhancing customer service and loyalty
10. Building your closing script, action plan, and vision execution
Each week drills down into a focused topic to ensure deep mastery and real results.
What makes this different from other sales training?
Unlike short, one-off workshops, this masterclass offers an in-person training, immersive experience that combines coaching, accountability, and real-world application over 12-weeks. You’ll work alongside local peers, receive practical tools and scripts, and build a sustainable system—not just learn tactics. All of this is backed by the structure and proven methods of ActionCOACH, focused on action and performance from day one.
Transform Your Business with Confidence
At ActionCOACH, we understand it's essential that you achieve real results for you and your business. That's why we back our coaching programs with our ActionCOACH guarantee. As long as you follow our proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programs are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for full details.